Who we are
The Wildflower: Uncommon Gifts is a gift shop located in New Albany, Indiana, operating online at thewildflowergifts.com. This policy explains what information we collect, how we use it, and the choices you have.
Information we collect
When you shop with us, sign up for our loyalty program, or create an account, we may collect:
- Name, email address, phone number, and shipping/billing address
- Order history and purchase details
- Payment information, which is processed directly by Square and never stored on our servers
- Account login details, if you create an account
- Basic technical data like IP address and browser type, collected automatically when you visit the site
Payment processing
All payments, whether made in person or online, are processed securely through Square. When you shop online, checkout runs through the WooCommerce Square extension, which connects our website directly to Square’s payment system. When you shop in store, payments are processed through Square’s point-of-sale system. In both cases, we do not store your credit card or payment details on our website or in our records. Square’s handling of your payment information is governed by their own privacy policy, available at squareup.com/us/en/legal/general/privacy.
Loyalty program and email updates
If you join our loyalty program or sign up for updates, that’s managed through Square Loyalty. The information you provide there (like your name and email) is subject to Square’s privacy practices as well as this policy. You can opt out of marketing emails at any time using the unsubscribe link in any email we send.
customer accounts
You can check out as a guest or create an account. If you create an account, we store your name, email, address, and order history so you can view past purchases and check out faster next time. You can request access to, correction of, or deletion of this information at any time by contacting us.
Cookies and analytics
We use cookies to keep your cart working properly and to remember your login if you choose “Remember Me.” We also use analytics tools, including Google Analytics and Meta (Facebook) Pixel, to understand how visitors use our site and to show relevant ads. These tools may collect data about your browsing behavior on our site and elsewhere. You can control cookies through your browser settings, and opt out of personalized ads through Google’s and Meta’s respective ad settings.
How we share your information
We share information with the service providers who help us run the store: Square (payments and loyalty), our web hosting provider, and shipping carriers. We don’t sell your personal information to third parties.
How long we keep your data
We retain order and account information as long as needed to fulfill orders, comply with tax and legal obligations, and support customer service. You can request deletion of your account data at any time, subject to records we’re required to keep for legal or accounting purposes.
Your rights
You can request a copy of the personal data we hold about you, ask us to correct it, or request that we delete it. To make a request, contact us using the information below.
Children’s privacy
Our site and services are not directed to children under 13, and we do not knowingly collect information from children.
Changes to this policy
We may update this policy from time to time. The most current version will always be posted on this page.
Contact us
Questions about this policy or your data? Reach out through our contact page.